Monthly I18n and L10n Roundup - August 2016

From Around The Web

Find our carefully handpicked articles below for your reading enjoyment.

8 Steps to Master Localized Keyword Research and International SEO

There is one often overlooked aspect of localization that many don’t think about immediately as it pertains to international expansion:

Localized Keyword Research and International SEO.

This article will guide you through different aspects you need to consider such as different local search engines (Yes, Google has competitors!), MT, link building and keyword tools.

positionly.com

Internationalization and Localization: Why It Matters

Proper localization for software is crucial for it to succeed in other locales, which is why localization and internationalization are such an important part of the development process.

techopedia.com

Internationalization in React

The React Intl library makes internalization in React straightforward, with off-the-shelf components and an API that can handle everything from formatting strings, dates, and numbers, to pluralization.

freecodecamp.com

Marketing Strategy – Understanding the Hidden Costs of Localization

By using technology and improving workflow processes, your content is translated faster, you’ll be able to complete more projects more frequently. Moreover, your global campaigns will reach target audiences faster, allowing you to get ahead of your competition. Now that’s a good return on your investment.

marketingprofs.com

Five Rules Of App Localization In China: Money, Dating And App Store

I recently sat down with Rock Zhang, a Chinese mobile entrepreneur. In an age when the best marketing is good product management, Rock knows how to make millions of Chinese users fall in love with an app. I asked him to share his thoughts on app localization.

smashingmagazine.com

Why does localization matter more than ever before?

The best place to start when starting localization is by looking at your existing traffic. What markets are your users coming from? How well do people in those countries speak English? Can you localize your service, digital assets and campaigns for those countries?

blog.fortumo.com