Translate your AppStore or Google Play description

With PhraseApp it’s possible to translate your AppStore or Google Play description, too.

Create a project for your AppStore or Google Play description

  1. Go to the project overview
  2. Click Add Project
  3. Enter a project name
  4. Select the preferred file format (We recommend Excel or CSV)
  5. Select Apple AppStore Description or Google Play Description as the Main Technology
  6. Click Save


Create Store Description

Your project was created and includes the keys for the selected store type. Next, you should add the locales you want to translate the description for your apps into.

If you need to know how to create locales we have a guide for this, too.

Predefined keys

When you create a project for your store description, PhraseApp will create all necessary keys for you, including the settings for the required max. length.

Apple AppStore descriptions
Key Max. length Description
name 255 The name of your app as it will appear on the App Store.
description 4000 A description of your app, detailing features and functionality. It will also be used for your Apple Watch app.
keywords 100 One or more keywords that describe your app. Keywords make App Store search results more accurate. Separate keywords with a comma.
version_info 4000 Describe what's new in this version of your app, such as new features, improvements, and bug fixes.
marketing_url 255 A URL with marketing information about your app. This URL will be visible on the App Store.
Google Play description
Key Max. length Description
title 30 The title of your app as it will appear on the Google Play store
full_description 4000 A description of your app, detailing features and functionality.
short_description 80 A short description of your app.
recent_changes 500 Describe what's new in this version of your app, such as new features, improvements, and bug fixes.
website 255 The user-visible website for this app.
promo_video 255 A URL for your promotion video on youtube.

Accessing translated descriptions for publishing

After the description for your apps is translated, we recommend downloading them as Excel or CSV files from PhraseApp and copy them into iTunes Connect / Google Play Developer Console.

Create a mobile app project and store description in one step

  1. Go to the project overview
  2. Click Add Project
  3. Enter the name of your mobile app project
  4. Select the preferred file format (probably iOS Localizable Strings or Android XML)
  5. Select iOS or Android as your Main Technology
  6. Check the checkbox Create an additional project for the store description
  7. Click Save

PhraseApp will create a project for your mobile app and a separate project for the store description in one step.